Founded in 1988, Kaiyuan Hotel Group has developed into the 17th largest hotel group in the world after over 30 years of growth. As an old private high-star chain hotel group, Kaiyuan has been daring to innovate with multiple brands and digitization as its important strategies amidst the competition with international hotel brands expanding in China and domestic brands achieving market dominance.
As a heavy asset, thin-profit, and labor-intensive industry, the hotel industry has stood at the forefront of the wave that demands efficiency through digitization. With the expansion of the group, Kaiyuan Hotels have been practicing digitization. Currently, the group is based on platformization, dataization, intelligence, and digital development, bringing closer the distance with customers, restructuring business spaces, and providing customers with better "digital + offline service" experiences.
Against the backdrop of profound changes in population structure, the problem of recruitment difficulties in the hotel industry urgently needs to be solved. Currently, the traditional hotel model may no longer be applicable to the hotel industry. As hotel operations and management methods change, the hotel industry's demand for talents is also changing. Therefore, not only hotels are undergoing transformation and upgrading, but also the hotel education industry's changes are equally urgent.
Beijing Ge Hua Kaiyuan Hotel participated in and incorporated Yunji Technology's HDOS content into the development of Shandong Tourism Vocational College's digital transformation textbooks. By assigning boring tasks to the system and assigning jobs with great maneuverability and flexibility to employees, Liu Liu felt that it became easier to recruit students through communication with students about the application of intelligent means such as HDOS in the industry.
As a microcosm of the hotel industry's digital operations, Beijing Gehua Kaiyuan Hotel has introduced Yunji Technology's hotel service robot butler "Yuanbao" and intelligent vending machines for over four years, which are applied to room services and help hotel marketing. At the beginning, the service robot "Yuanbao" made hotel guests feel novel.
Moreover, in addition to delivery and guiding tasks, the service robot butler can increase non-room revenue by running errands and selling goods while putting goods in "Yuanbao"'s compartment, undoubtedly enhancing the hotel's comprehensive income from another dimension. Compared with other usage scenarios such as restaurants and hospitals, hotels are spaces where service robots can truly achieve "full service." Full service means that human resources participate in services as little as possible. In practice, most of the boring work is done by service robots, and a small part of the work is performed by people, achieving true career enhancement.
By carrying out hotel service robot butler "Yuanbao" and HDOS system technology in Beijing Gehua Kaiyuan Hotel, the various dimensions of hotel operations are continuously optimized, increasing business revenue, improving marketing strategies, and improving operational efficiency, allowing the management to see more clearly the development direction of the hotel, industry competition status, and brand enhancement space. Under the continuously iterated technological innovation, Beijing Gehua Kaiyuan Hotel is bursting with new vitality in the digital wave.