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The Vance Hotel: Diagnosing the New Middle Class with Smart Luxury

2023-09-01

The development of the industry cannot do without foresight, and the hotel industry is no exception. Established in 2012, VANCE Hotels, as a fresh blood in the hotel industry, has its own unique definition of the industry. In the era of rapid development of digital intelligence, facing the rising consumer group, VANCE Hotel Group's Founder & Chairman, with the unique innovative concept of the new generation, has opened up a new path in the mid-to-high-end hotel market.


In the past decade of development, VANCE Hotels has achieved 100%, 90%, and 60% coverage in first-tier cities, new second-tier cities, and second-tier cities, respectively, with its unique product differentiation layout. The current VANCE Hotels is gradually gaining a foothold in the competition of mid-to-high-end hotels and has become the "pioneer of intelligent and light luxury hotels in China." The emergence of serving robots has also driven economic development.


Fully consider the value creation of intelligence


With "intelligence + light luxury" as the core, VANCE Hotels has created a series of quality services around the concept of "light luxury intelligent lifestyle."


In the latest product upgrade, VANCE Hotels unified the intelligent toilets, double basins, and bathtubs. Even the door locks and air conditioners can be voice-controlled. With functions such as face recognition, VANCE Hotels has basically achieved full-house intelligent control.


At the same time, VANCE Hotels is committed to smart sleep upgrade services. It has equipped the hotel with multiple sets of Serta smart beds, offering Serta zero-pressure luxury king bed rooms and Serta smart landscape suites, extending comfort to the bedroom life in detail and scene, to meet consumers' imagination of smart sleep.


It is worth mentioning that VANCE Hotel's face recognition check-in has been well received by consumers in the post-epidemic era. Coupled with VANCE Hotel's self-service check-in system on mobile phones, it can basically achieve contactless check-in.


Intelligence does not mean coldness. In terms of service details, VANCE Hotels' one-to-one exclusive butler-style service allows consumers to enjoy warm and comfortable stay experience in the intelligent environment.


Creating light luxury travel with the concept of "intelligent" serving robots


Different from traditional hotels, VANCE Hotels introduced the concept of "intelligence" from the basic layout of each hotel and deeply explored the scene value of guest stays to create high-quality and popular network celebrity hotels loved by consumers. Daily, the hotel arranges night shift workers for night service. Through long-term observations, the hotel basically has no need to clean rooms after early morning, and guests' other needs are concentrated in takeaway and delivery services.


The contactless service carried by intelligent serving robots and the 24-hour unmanned robot shopping mall with no human intervention make VANCE Hotels highlight the professionalism and convenience of the intelligent hotel lifestyle, allowing employees to quickly integrate into standardized service processes. It not only satisfies the efficiency improvement of daily services, but also meets the needs of new consumer groups for privacy during the post-epidemic era, bringing more secure service guarantees.


Currently, the hotel industry is still in the exploration period of digital transformation. In the process of digital exploration, VANCE Hotels has launched comprehensive and in-depth cooperation around smart hotels, technology scene integration, and product upgrades, and is committed to creating a brand new digital hotel service robot product.


VANCE Hotels uses brand connotation to dialogue with the new generation's unique lifestyle attitude, deeply explores the depth integration of product innovation and intelligent services, and continues to create "intelligent light luxury" hotel life benchmarks, rebuilding mid-to-high-end hotel and travel life with a young and intelligent attitude.


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